Founder & CEO
With over 12 years of experience in the property sector, Helen has built her reputation on trust, ambition, and a genuine care for people. She has led high-performing sales teams across the Asia-Pacific region and played a key role in launching and selling mixed-use and new-build developments. Helen founded FREDER with the vision of creating a more human approach to real estate — one where relationships matter just as much as results. Her down-to-earth style, attention to detail, and passion for helping others find the right space make her a respected voice in the industry.
Co-Founder & Director
Eduard brings over 11 years of hands-on experience in the lettings industry, having worked with both independent agencies and major high-street names. He’s known for his practical mindset, calm leadership, and deep understanding of how to make the rental process seamless for both landlords and tenants. Eduard helped shape FREDER into a business that values communication, consistency, and trust. Whether managing teams or advising clients, he brings a relatable, no-nonsense approach that makes working with him refreshingly easy.
Associate Negotiator
With a strong foundation in marketing and a natural talent for building rapport, Aimee is a key force in connecting people with properties. Her ability to create trust quickly and communicate effectively ensures clients feel valued and understood. Whether it's lettings or sales, Aimee’s interpersonal skill turns transactions into lasting relationships.
Sales Associate
Zoe brings over 7 years of experience in the new-build sector, specialising in guiding buyers through high-value property purchases. She understands what today’s buyers want and knows how to present developments in a way that resonates. Zoe’s energy and sales instinct make her the best partner for developers and homebuyers alike.