About Us

FREDER is a trusted, London-based estate agency built on the belief that real estate should be more transparent, approachable, and tailored to modern living.

We bring together a team of experienced professionals with deep roots in both sales and lettings, combining industry knowledge with a modern, problem-solving mindset. Whether it’s sourcing high-performing investments, advising on portfolio growth, or helping clients find their next home, we approach every challenge with innovation, efficiency, and care.

A Modern Approach to Property

At FREDER, we’ve reimagined how property services should feel — smart, seamless, and genuinely client-focused. Our approach blends technology with a human touch, delivering a forward-thinking platform that serves renters, landlords, buyers, and sellers alike.

From investment searches and property sourcing to long-term portfolio management, we simplify complex processes and provide clear, actionable guidance at every stage.

Our Mission

Our mission is simple: to simplify the property journey and empower our clients to move forward with confidence. We’re not just in the business of property — we’re in the business of helping people achieve their goals, whether that’s securing a first rental, expanding a portfolio, or selling a family home.

Our Promise

We’ve stripped away outdated systems and jargon to deliver a transparent, client-first experience where communication, integrity, and results come standard.
Our competitive fees are fully transparent, and we take pride in offering real value through a combination of expertise, efficiency, and care.


Our Services & Fees

 

Lettings Fees:

  • Full Letting, Renewal & Property Management: 14% (16.8% inc VAT)
  • Letting Renewal & Rent Collection: 8% (9.6% inc VAT)
  • Property Management: 6% (7.2% inc VAT)
  • Short Let & Property Management: 19% (22.8% inc VAT)

 

Sales Fees:

  • Sole Sales Commission: 2.5% (3% inc VAT) 
  • Multiple Agency Sales Commission: 3% (3.6% inc VAT)  
  • Country Sole Sales Commission: 1.5% (1.8% inc VAT) 
  • Country Multiple Agency Sales Commission: 1.8% (2.16% inc VAT)

Contact us

With a dedicated team, a modern mindset, and deep understanding of London’s property market, FREDER stands for progressive estate agency — where every move is made with trust, clarity and care.

 

 

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